Most accountants know they have to be on social media, but actually finding the time to organize, create, and analyze content is easier said than done. That’s why we’ve rounded up a list of free tools to help you personalize your social media strategy without the extra work. Read more >>>

There seems to be some confusion about the proper way to use Facebook and other social media outlets from a business standpoint. I’m sure a lot of small business owners over the last couple of years have heard an earful of “You have to be on Facebook, you’ve got to be on Twitter” which results in a trot to the laptop, a few keystrokes, and BAM, a social media profile is made. But now what? What happens after you’ve created the profiles? The name of the game here is “social media engagement”, meaning that if you find potential customers who want to talk with your brand it is up to you to represent the brand and foster that dialogue. Read more >>>

Managing your business’ reputation in today’s world has become increasing more difficult over the past few years. Whether their review is true or false, fabricated or honest, makes little difference to the internet. You’re probably asking yourself “How do I make this go away? This is a competitor – not even a real customer!” or “I made it right with them, but they can’t take it down." Rest assured, I have heard all of these and more, and I’m here to help you with this. Read more >>>

Hooray! You’ve decided to start a Facebook Page! Or maybe you’ve had it but now you really want to use it. Although we’re handling the bulk of the content for you, there are some things that you can do boost the effectiveness of the content that we provide. Here are a few tips to help kick start your Facebook page. Read more >>>

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